What? Zara Is Selling Indian Lungi?

Lungi Dance Lungi Dance…Superhit song from Shahrukh and Deepika’s film Chennai Express makes everyone crazy…sometimes even girls put lungi to dance on this number. Lungi is a long cloth wrapped around the waist, which Indian men prefer to wear during summer.

Lungi Dance Lungi Dance

 

But shocking news is that fashion retailer Zara’s latest design- a Lungi-style skirt. Zara is selling it at an exorbitant price of $89.9 (INR 5,728 approx). On its online store, Zara described the ‘Check mini skirt’ as a “Flowing skirt with draped detail in the front. Front slit detail at the hem. Zip fastening in the back hidden along the seam.”

Zara is selling Lungi

Shockingly Zara is charging $89.9( INR 5,728) for a lungi. The LungiWala, an online retailer, is offering a very similar ‘Check Lungi’ for Rs 357 ($5.6), a sizeable $84.3 cheaper than the Zara version.

Zara is selling Lungi

Zara is a clothing and accessories retailer based in Galicia, Spain. It is the main brand of the Inditex group, the world’s largest apparel retailer. The fashion group also owns brands such as Massimo Dutti, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe. Zara as of 2017 manages up to 20 clothing collections a year.

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