Desi girl Priyanka Chopra, who has been part of several ad campaigns for the luxury diamond brand “Nirav Modi”, has issued an official statement against Nirav Modi stating that she has cut off all ties with him after he failed to clear her dues for the deals. She and her team have blamed him for non-payments for their endorsement deals. Actor Siddharth Malhotra who was also a part of the campaign is exploring legal options to get out of his endorsement deal with Nirav Modi.
Also read: Sidharth Malhotra, ” I apologise….”
Nirav Modi is a global diamond jewellery house established in 2010 by founder, Mr Nirav Modi. Nirav Modi jewels have been worn by Hollywood and Bollywood celebrities like Kate Winslet, Rosie Huntington-Whiteley, Naomi Watts, Coco Rocha, Lisa Haydon and Aishwarya Rai.
This news came in after Central Bureau of Investigation (CBI) launched an investigation into Modi. The CBI is acting on a complaint from the Punjab National Bank that alleges Modi and his partners defrauded the bank for INR 280 Crore. While INR 280 Crore is the fraud that has devolved to date, the potential liability of loss to Punjab National Bank goes well up to 11000 crores. The enforcement directorate (ED) is looking into the case of fraud that the CBI has registered against Nirav Modi and his associates for cheating over Rs 280 crore as cited by Punjab National Bank (PNB).